Nivea Family Brand Essay Example for Free

Nivea Family Brand Essay 1. What is the market’s perception of the Nivea family brand on each of the following dimensions? †¢ Performance- Nivea-primarily through Nivea Crà ¨me-had acquired a unique, widely understood brand identity as â€Å"caretaker† of skin. Since 1911, Nivea has been making the first water-in-oil emulsion that is a reliable top selling product. They used superior and innovative ingredients. Consumers see Nivea as a quality brand. †¢ Imagery- Nivea has a strong brand personality which is emotionally involving based on childhood, trust and love. The product imagery represented caring, pure, gentle, family values, trust, mildness and fair price. The product is used for dry skin and all skincare needs. †¢ Judgments Most users grew up with Nivea and learned that it was a product that could be used by the entire family to satisfy all kinds of needs. Because of consumers’ own personal history with the brand and the company’s advertising, Nivea had become strongly associated with shared family experiences and had a rich set of other brand associations such as â€Å"care,† â€Å"protection,† â€Å"mildness† etc. †¢ Feelings- Nivea evokes feeling of caring, fun, security, gentleness and pureness. The brand is closely linked with consumers. Nivea is a global brand with a wide assortment of products catering to the full spectrum of consumer segments 2. Identify the brand associations (individual brands under the family umbrella) for the following 3 sub brands: Visage, Vital, Beaute. What role does each sub brand play in entering the respective product-markets? In other words, why shouldn’t the company just use the family brand without individual brands? †¢ Visage: Nivea Visage focused on mildness. Cosmed upgraded Nivea Visage’s image through a series of actions. Firstly, it remains close to the Nivea brand image of pureness and gentleness, targeted for the face with a more sophisticated image. Secondly, the company improved its product, offering day and night crà ¨me. To support this they changed the packaging and logo. Their advertisements aimed at more at the scientific and research aspects coupled with the historic trust in the brand. †¢ Vital: Vital targets women over 50 years old. The advertisements are less family angled and utilize older female models that the target market can easily identify with. The packaging, logo and colors were redesigned for this different target market. The colors chosen for the logo were red and gold to represent energy and femininity. Natural and recognizable ingredients were added to the product line, such as: soy proteins and primrose oil. †¢ Beaute: Beaute is positioned with primary focus on the skin-care attributes of the products by using the slogan â€Å"Colors that Care†. The products were packaged in stylish containers made with deep-blue hues that resonated with the Nivea Crà ¨me packaging. Each product specialized in meeting the needs of different consumers. Prices were higher to compete with their biggest competitors

Transnational Social Movements, International Nongovernmental Organizat

Transnational Social Movements, International Nongovernmental Organizations and Our State-centric World The 1999 Seattle protests brought the apparent proliferation of anti-globalization grassroot sociopolitical movements into the limelight of the world stage. Transnational social movements (TSMs), international nongovernmental organizations (INGOs), as well as the loose transnational activist networks (TANs) that contain them—all these came to be seen as an angry and no less potent backlash that's directed at the powerful states and increasingly towering economic IGOs such as the WTO, the IMF, and the World Bank. In the field of international relations, some regard this as a prophetic watershed event that signals the weakening and perhaps even collapsing of the state-centric system of international relations, while many others insist that Seattle is but an eventually insignificant episode in the book of globalization and state power, as evidenced by the Doha success. This paper attempts to address two questions that are at the heart of this dispute: Do TSMs and INGOs have any real power in today's international political arena against the traditional view of state dominance? And, if the answer to the previous question is yes, then does such a change merit a fundamental revision of the state-centric model of international relations? My answer to these two questions is threefold: First, I assert that TSMs and INGOs can and have posed substantial normative challenges to state hegemony, most commonly the notion that the state enjoys a monopoly on representation of its citizens and their interests. Furthermore, TSMs and INGOs that employ the use of violence (particularly terrorism) breach the conventional notion that states... ...ed Arjomand, Said Amir. â€Å"Iran's Islamic Revolution in Comparative Perspective.† World Politics, Volume 38, Issue 3 (1986. 4), 383-414. Griffith, William E. â€Å"The Revial of Islamic Fundamentalism: the Case of Iran.† International Security. Volume 4, Issue 1, 1979, 132-138. Khashan, Hilal. â€Å"The New World Order and the Tempo of Militant Islam.† British Journal of Middle Eastern Studies. Volume 24, Issue 1 (1997. 5), 5-24. O'Brien, Robert, et al. Contesting Glboal Governance. Cambridge, 2000. G. Hossein. â€Å"Legitimacy, Religion, and Nationalism in the Middle East.† The American Political Science Review, Volume 84, Issue 1 (1990. 3), 69-91. Tarrow, Sidney. â€Å"Transnational Politics: Contention and Institutions in International Politics.† Annual Review of Political Science, 2001.4. Weaver, Mary Ann. â€Å"The Real Bin Laden.† The New Yorker, January 24, 2000.

Lord of the Flies differences

In Lord of the Flies there are some differences between the â€Å"Castle Rock† at the end of chapter six the Beast from the Air with the beach as it has been described throughout the book so far. The differences are the beach is used for the littluns to play and build sand castles. While the Castle Rock has just been discovered and Jack said, â€Å"What a place for a fort! † meaning that he is thinking about something and will use it as a protection or safe place. Lastly the beach has more resources to offer than the Castle Rock. The Castle Rock is more like a hiding place for them and while the beach is a place for them to stay and occupy. To commence, the Castle Rock and the beach are a place on the island, but the Castle Rock is a place up on the mountain top as Ralph, â€Å"led the way over the rocks inspected a sort of half-cave that held nothing more terrible than a clutch of rotten eggs†¦Ã¢â‚¬  While the beach is where the water pool is and the shelters. The shelters are beside the beach where the boys sleep built by Simon and Ralph and with others that helped out. As William Golding describes the Castle Rock as a place that has â€Å"rotten eggs† meaning things that are not useful and the beach has boys that some stay there not being useful by not helping out the others boys. Furthermore, the beach is where the littluns play and build their sand castles whereas the Rock Castle is just observed and walked by Ralph, Jack and the hunters and this place they are not familiar with. The littluns construct castles and use their imagination, â€Å"round the castle was a complex of marks, tracks, walls, railway lines†¦Ã¢â‚¬  Golding tells the reader that the littluns miss their home so they build these castles to keep their hopes up that there will be a day they will be back home. The Rock Castle is a place that Jack said would be for a fort but Ralph does not like the idea while Jack is so excited and building up ideas as he is at the Rock Castle. The beach is where the boys are comfortable and feel safe but in the Castle Rock they still do not have that comfort level because, â€Å"some of the boys wanted to go back to the beach. Some wanted to roll more rocks. †On the other hand the beach there is fruit that the littluns can reach and eat; they have water, the pool that is supposed to be used as a lavatory, and space where they can play around. But in the Castle Rock like Ralph said â€Å"there’s no food here, and no shelter, not much fresh water,† there are more advantages in the beach than in the Castle Rock because there are more resources for them to use in the beach than on the mountain top. As Golding describes the scene of the Castle Rock is like a very small place and not enough room for things or people to hide, â€Å"because you can see. Nothing goes in or out. † And â€Å"there was nowhere to hide, even if one did not have to go on. † Castle Rock is different than the beach because this is where they believe that the â€Å"beast† has landed. Simon felt a flicker of incredulity, â€Å"a beast that scratched, that sat on a mountain-top, that left no tracks and yet was not fast enough to catch Samneric. † This is what Simon believes a beast would be at, but never thinks it could be at the beach. But is this beast they are talking illusions of human beings acting like the â€Å"beast† or is it really a creature? Because the â€Å"beast could represent themselves but now some of them are getting scared of each other that they think this is the â€Å"beast†. Maybe Jack later on will want the Castle Rock and go live over there because â€Å"Jack was excited! when they had reached Castle Rock therefore given an inference that Jack will want to occupy this place and abandon the beach where mostly the majority has stayed. Last of all, in the island where the boys had been stranded the beach is only there real shelter, water, and fruit for the littluns, the pool for lavatory, for littluns to play, build sand castle, and for the biguns to relax and let the sun tan there skin. Whereas in the Castle Rock it is a place half-cave with â€Å"rotten eggs† as I refer to things that are not useful around just like some of the boys at the beach that are not useful and do not cooperate with the others. The Castle Rock is limited to few things that the beach offers, it has less space, not too much water, and it is more of an area to be a fort. Jack is so excited about this place that he wants to stay there to build a fort, but Ralph does not like the idea because he is a person that thinks long term meaning will or is there enough food, water, and shelter, where Jack is a person that just goes for his needs and thinks only for himself.

The concept of social identity, social class,gender and...

Social Identity is the understanding of who we are, and reciprocally, other peoples understanding of themselves. Richard Jenkins believed that this social identity is achieved through socialization within social groups. He argued that by placing themselves in the role of others, people, particularly children, gain a greater understanding of the role that they should play. For example, a six-year-old girl playing mommy with her dolls will, as she gets into the role, begin to understand what a mother expects from a daughter and will, in response, be able to perform her own role as a daughter better. This is known as the play stage. Identity taking or role-playing is, according to Tony Bilton, the primary way in which individuals creates†¦show more content†¦However various people have proved such expectations wrong. Ann Oakley (1972) firmly believed that the culture of a society is what determines the type of behaviour displayed by the sexes. I believe that that assumption is right. If one compared the behaviour of a woman in India to that of a woman living in North America one would certainly notice a huge difference in behaviour. The constant demand of liberty for all helps to form females identity in North America. They demand and get freedom of speech; movement and can occupy any job in society. This is not the case with Indian women. Not only when born is a girl considered a liability but she is also treated as inferior to the male of the species. In many cases, Indian women are viewed as possessions. As in the example of the Pakistani girl, possessions can be tampered with to teach lessons to the offending family. It is kind of like stealing cattle with the knowledge that the person who owns it will feel upset because they intended to kill it and get some meat. Because of this type of treatment, Indian women tend to be more timid and probably consider an American woman bold. They would not dream of interrupting a man while he is speaking far less disagreeing with him, certain jobs are closed to them and their world would more or less revolve around keeping their husbands and families happy. The realization ofShow MoreRelatedWhat Is Identity? Who Defines Such, And How Is It Constructed?1570 Words   |  7 PagesWhat is identity? Who defines such, and how is it constructed? The Oxford English dictionary, describes identity as â€Å"being who, or what a person is, and the characteristics determining who, or what that person is.† But, identity is much more complex than its dictionary definition. Although the word â€Å"identity† is used correctly in everyday discourse, its meaning is not captured by the definition. 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